Worba Launches “Back to School” Campaign

In line with its ongoing commitment to supporting youth and strengthening its presence at events that are an integral part of its customers’ lives, WAVE Bank launched the “Back to School” campaign in collaboration with Al-Maqhawi Office Supplies Store. Starting on August 28, 2026, the bank will distribute a back-to-school supplies kit to the first 200 customers of WAVE Banking.

This initiative is part of a series of community events and programs that the bank organizes throughout the year, driven by its vision to support various segments of society, particularly youth and students.

Commenting on the occasion, Mohan Burhamma, Director of Product Development and Customer Segments at WAVE Bank, said: “Back to school is an important occasion for students and parents, marking an annual milestone that requires considerable preparation and arrangements. Therefore, we were keen to launch this initiative as part of our corporate social responsibility and our desire to share this significant aspect of our customers’ lives with them.”

Burhamma added: “At WAVE Bank, we view young people as partners in the future. Thus, we strive to extend our role beyond providing banking services through initiatives and programs that address their genuine interests and contribute to supporting their educational journey and future aspirations.”

He emphasized that WAVE Bank continues to develop solutions and services tailored for youth through WAVE Banking, a modern banking experience designed specifically to meet the expectations of the new generation. It offers a diverse range of benefits combining ease, flexibility, and innovation, targeting young people aged 15 to 25 through a comprehensive digital experience that aligns with their lifestyle and evolving needs.

Burhamma further noted that the bank is committed to fostering a culture of excellence and diligence among students through the IMTYAZ program, which honors outstanding students and rewards their academic efforts. This step reflects the bank’s belief in the importance of encouraging young people to continue achieving success and striving to meet their academic and professional goals.

He stressed that supporting education is not limited to seasonal initiatives alone; it also involves providing an environment that motivates youth to develop and achieve, which aligns with the bank’s vision of investing in human capital and empowering future generations to build a better future.

In its commitment to delivering continuous value to young people, the bank also offers the Wave Wednesday initiative, which gives young customers opportunities to benefit from exclusive offers and rewards launched periodically through the app. This adds more interaction and vibrancy to the banking experience and provides benefits that align with their daily interests.

The bank continues to offer a range of solutions that have garnered wide interest among young people, most notably the Gaming Edition card, designed to resonate with the interests of the new generation, along with a set of exclusive benefits tailored for the youth segment. This reflects the bank’s understanding of this demographic’s needs and its ongoing efforts to develop products and services that match their lifestyle.

The collaboration with Al-Maqhawi Office Supplies Store is part of WAVE Bank’s strategy to build effective partnerships with various local entities and institutions, helping to deliver high-quality initiatives that add value for customers and contribute to serving the community, especially during seasons and events that attract widespread attention from families and students.