From Art to Perfumes: Mohamed Ramadan Launches MR1, His Personal Brand

Egyptian artist Mohamed Ramadan is expanding his activities beyond the artistic realm, preparing to enter the perfume market under a brand named MR1, which will officially launch from the Italian city of Milan on September 22.

The first fragrance from the brand is called “Crowd,” developed in collaboration with French perfumer Vincent Ricour after a two-year development process.

Ramadan announced the project’s details via his official social media accounts, emphasizing that the goal is to offer a product capable of competing in the global market.

The project represents a new commercial step for Ramadan, aligning with his strategy to diversify his investments and broaden his presence beyond the entertainment industry.

According to reports, Ramadan chose Milan as the launch point for his new brand, leveraging the city’s global standing in fashion and luxury goods. The fragrance’s performance in the market will determine MR1’s ability to establish itself as an independent brand in a highly competitive sector.