From Bikam to Tom Holland: Al-Badel Becomes the New Celebrity Obsession

Padel is becoming a favorite activity among a growing number of sports and cinema stars, from David Beckham and Tom Holland to Eva Longoria and Cristiano Ronaldo.

Its spread is attributed to its ease of learning and its social nature, as it is typically played between two teams of two players on a small court surrounded by walls that are integral to the flow of the game.

Be Beckham said he fell in love with padel because it combines training and fun, while Holland described it as a social experience that helps him maintain his fitness.

Longoria, meanwhile, transitioned from playing the sport to becoming a co-owner of a team competing in the Hexagon Championship.

The entry of celebrities into investing in clubs and teams, as well as organizing exhibition tournaments, has helped transform padel from an emerging sport into a rapidly spreading social and commercial phenomenon.