"Affairs": Unifying the visual identity of cooperative society buildings and facilities
Sultan Al-Abdan “Al-Anbaa” learned from informed sources that the Ministry of Social Affairs has circulated a set of controls and requirements to cooperative societies regarding the standardization of the visual identity of their buildings and facilities. This step aims to develop the overall appearance of cooperative work, enhance the urban landscape, and strengthen the societies’ identity to reflect their social and economic roles.
In accordance with a letter from the Ministry of Social Affairs, the Union of Consumer Cooperative Societies addressed a letter to the chairs of the boards of directors of the societies, urging executive bodies to review the requirements, implement them, and coordinate with the relevant departments within the ministry regarding implementation procedures. The letter also emphasized incorporating visual identity requirements into future projects and related works.
The controls included adopting a unified visual identity encompassing the facades of buildings, facilities, markets, and branches affiliated with the societies, and adhering to the colors, fonts, logos, architectural elements, and informational components specified by the ministry, thereby ensuring visual consistency across the various buildings and facilities of the cooperative sector.
The ministry stressed the importance of observing the approved visual identity when carrying out construction, development, restoration, rehabilitation, or modification works. It also emphasized avoiding the introduction of any visual elements, colors, or logos that conflict with the approved identity.
Furthermore, the ministry highlighted the necessity of ensuring consistency in informational and directional signs, as well as in the names of markets and branches, and attaching logos to the approved visual identity, to guarantee clarity, coherence, and the preservation of a unified institutional character.
The directives also required including visual identity requirements and specifications within the scope of works, documents, and technical specifications for new projects, as well as development and maintenance works. Additionally, they mandated the continuous maintenance of identity elements after implementation, carrying out necessary maintenance, and prohibiting any distortion or modifications that could affect the overall appearance.
The union called on the boards of directors of cooperative societies to comply with the directives and coordinate with the relevant departments of the ministry regarding implementation procedures, reiterating the necessity of considering visual identity requirements in future projects and related works.
