Al-Fanar Media launches the 'Back to School' event in preparation for the start of the academic year

Coinciding with the end of the summer holiday and preparations for the start of the new academic year, The Avenues launched its “Back to School” event to meet visitors’ needs for shopping for school supplies and stationery, alongside offering a range of interactive and entertaining activities for children in an atmosphere inspired by the world of learning and exploration. The event began yesterday, Wednesday, and will run until September 5 at the Grand Plaza area.

This year, the event draws inspiration from the simplicity of the art of paper folding, origami, and the spirit of adventure and discovery. A sheet of paper transforms into symbols representing the learning journey: paper airplanes symbolize ambition, paper boats represent discovery, while maps and compasses reflect the quest for knowledge, under the concept “Discover… Learn… Launch,” which embodies the journey of exploration, learning, and growth.

The Avenues Back to School exhibition, open from 10:00 a.m. to 10:00 p.m., aims to bring together a wide variety of school supplies and products in one place, ranging from clothing, shoes, bags, and children’s products to diverse stationery items, thereby facilitating visitors’ shopping experience as they prepare for the start of the school year.

Twenty stores within The Avenues are participating in the exhibition, including: Afaq Bookstore, H&M, Next, Mothercare, Sketchers, Decathlon, KitKat, Crocs, LC Waikiki, R&B, Bath & Body Works, Sprightly Felicity, Baby Time, KDD, Mifak, Tavola, Lulu Tea House, Al Sarhan, Aco, and The Athletes Foot.

Interactive Activities for Children

In addition to the shopping experience, the event offers a diverse program of activities, workshops, and entertainment shows tailored for children, in collaboration with KidZania and Pot Up, adding further fun and interaction to families’ visit. KidZania participates with a range of activities including coloring and crafts, alongside interactive games, as well as entertainment shows and character appearances. Pot Up contributes through creative workshops for children, featuring Squishy, Lego, and arts activities, along with scientific and entertainment shows held during weekends.

The exhibition has received strong visitor turnout, with attendees praising the event for consolidating various school needs in one location and making the shopping and preparation journey more enjoyable and convenient.

The “Back to School” event aligns with The Avenues’ commitment to offering seasonal activities that match visitors’ interests and needs, enhancing their experience by combining shopping with interactive activities, while supporting the brands and stores within The Avenues and providing them with the opportunity to engage with visitors and showcase their products during the back-to-school season.

It is worth noting that The Avenues Back to School exhibition launched on Wednesday, August 26, and will continue until September 5, from 10:00 a.m. to 10:00 p.m. at the Grand Plaza area.