Out of love for Elissa, Al-Saraf embarks on production for the first time

In a new artistic step imbued with love and friendship, young star Farah Al-Sarraf is making her debut as a concert producer, through a grand concert headlined by her close friend, the renowned singer Elissa, known as the “Queen of Emotion.” The event will take place on October 2 at the National Theater within the Sheikh Jaber Al-Ahmad Cultural Center, under the baton of maestro Hani Farhat, in collaboration with Musicone.

This venture stems from a strong friendship that has bound Farah Al-Sarraf and Elissa for many years. Al-Sarraf has always made it a point to stand by her friend at her concerts and rehearsals, whether in Kuwait, the Riyadh season, Egypt, or around the world, considering Elissa one of the closest people to her heart, and consistently describing her as a genuinely kind and authentic person.

Speaking about this step, Al-Sarraf said that the idea of producing concerts had been on her mind for a long time, expressing her joy at realizing it today through a concert for an artist with whom she shares a deep bond of love and friendship.

Elissa’s concert is expected to be entirely different from her previous performances in Kuwait, featuring large-scale production and the latest technologies in sound, lighting, and set design, offering her audience an exceptional night befitting her status and the immense popularity she enjoys in Kuwait and the Arab world.

Musicone is known for producing successful and diverse concerts, having brought together a number of young stars, including Fahd Al-Salem, Abdullah Tariq, Abdulaziz Al-Muaini, and Saad Al-Oud, alongside composer Michel Fadel and others. The company is returning to its artistic activities after a brief hiatus with a series of concerts, beginning with a major show for Saudi singer Ayed Al-Dayel on September 18 at the Sheikh Jaber Al-Ahmad Cultural Center, followed by the anticipated Elissa concert.

It is worth noting that Elissa’s concert was originally scheduled for April 10, but was postponed due to the political events that took place in the Gulf region at the time. The new date has been set for October, amid great anticipation from the Lebanese star’s fans and admirers in Kuwait.