Amir Eid: Art is not a 'brand' or numbers, and artists are not required to please the audience

Artist Amir Eid spoke about his ambition to see the Cairoki band continue its journey for many years, emphasizing that his primary dream is not only about achieving new successes, but also about the band’s continued presence in delivering music, performing live concerts, and releasing songs together. Eid said in an interview with the “Masar” podcast: “My main dream with Cairoki is that we prefer to play concerts, go on artistic tours, compose songs, and enjoy ourselves as we grow old. Even in our final days, we’ll keep playing and having fun. I already see us as elderly.” He noted that the band’s longevity, for him, represents an extension of the passion that brought its members together from the start, citing the Rolling Stones and expressing his desire for Cairoki to continue in the same spirit.

Amir Eid also addressed his perspective on art and success, stressing that art, in his view, is not tied to the idea of a “brand” or showcasing sales figures, but rather serves as a means of self-expression and sharing genuine emotions and experiences with the audience. He explained that, in his opinion, an artist is like someone holding a flashlight, illuminating the path for others, which obliges him to stay true to his message and not become preoccupied with constant applause or trends. He criticized reducing an artist’s success to sales volume and numbers, arguing that turning art into a commercial product has stripped it of part of its value.

Eid also criticized the noise that social media platforms impose on people’s lives, describing them as an enemy of focus that contributes to mental clutter and superficial thinking. He revealed that he has stayed away from social media for years, in order to preserve his concentration and personal space away from constant noise.

Regarding his view on the role of the artist and his relationship with the audience, Eid emphasized that an artist should not make pleasing people his sole goal, because constantly trying to deliver what the audience wants may lead to the loss of his identity. He said: “An artist doesn’t have to be a slave to pleasing people; in doing so, you disappoint them.” He clarified that artists need to maintain their own space for expression and should not become mere tools for fulfilling audience expectations.