Al-Sayer Launches a Comprehensive Digital Application to Enhance the Vehicle Ownership Experience

Al Sayyare Group officially announced the launch of the “Al Sayyare” app, an integrated digital platform that establishes a new concept for vehicle management, maintenance, and allocation, tailored to customers’ needs and preferences. The app reflects the group’s strategy, which places the customer at the heart of its priorities, and its commitment to delivering innovations with genuine value, consolidating all essential aspects of vehicle ownership into a single, easy-to-use experience.

Mubarak Nasser Al Sayyare, CEO of Al Sayyare Group, said: “Vehicle ownership should be easy and comfortable from day one. The Al Sayyare app embodies our promise to every customer that world-class service and exceptional convenience are no longer mere aspirations, but a fundamental standard we are committed to.”

What does the app offer?

Roadside Assistance

The app enables customers to request assistance within seconds, choosing from a comprehensive suite of services, including battery support, vehicle towing, and tire-related assistance. The automatic location-sharing feature and real-time technician tracking ensure fast, transparent service without any complications, from request submission to service completion.

My Vehicle

An integrated dashboard places all vehicle ownership details at the customer’s fingertips, providing instant access to vehicle data, warranty coverage, a complete maintenance history, insurance information with renewal alerts, the ability to book maintenance appointments via the app, and viewing of remaining balances in prepaid service packages. All of this is organized in one accessible space, available at any time.

Hayyak Membership

The “Hayyak” digital card is available within the app, giving customers access to exclusive benefits offered by program partners. Users can browse offers by location or category, view discount details, and get directions to partner locations, making membership benefits an integral part of their daily lives.

Accessories

The app offers a carefully curated digital showroom of vehicle accessories, with products filterable by vehicle model and class. Customers can browse products, view prices, and express interest directly through the app, facilitating easy communication with a dedicated Al Sayyare representative to complete vehicle customization according to their needs and preferences.

For his part, Bengt Schultz, Chief Operating Officer of Al Sayyare Group, said: “The Al Sayyare app is more than just a digital tool; it is a clear manifestation of our vision and commitment to continuously raising automotive service standards in the region.”

Ivan Tkatchenko, Chief Information Officer of Al Sayyare Group, added: “The launch of the Al Sayyare app is part of the iVolution program initiated by the group’s IT department, based on a strategic vision aimed at modernizing the systems landscape, enhancing collaboration between IT and business units, delivering better solutions to customers, and accelerating innovation, particularly in the field of artificial intelligence.”

The Al Sayyare app is now available on the Apple App Store and Google Play. Al Sayyare Group invites all its current and new customers to download the app and enjoy, starting today, a smarter and easier vehicle ownership experience.