stc Empowers Youth to Innovate a New Product for the Youth Segment

Kuwait Telecommunications Company (stc), the leader in enabling digital transformation and delivering innovative services and platforms to customers in Kuwait, has concluded its summer youth training program after an intensive month-long journey. The program provided participants with the opportunity to gain practical insight into the corporate work environment, acquire direct experience from specialists across various fields, and apply their learning through a series of activities and practical challenges.

Designed to offer an experience that goes beyond traditional training, the program engaged youth in lectures, workshops, and specialized sessions covering marketing, public relations, corporate communications, content creation, and customer experience, thereby expanding their knowledge and enhancing their practical skills.

The program also included a series of tours and field visits in collaboration with stc’s partners, including Al-Tayeb Al-Morshid and Al-Jarida newspaper, aiming to introduce participants to diverse work environments and experiences. Additionally, youth participated in interactive workshops led by several experts, including Esraa Abdulrahim, a coffee specialist, and Abdulrahman Al-Salman, who shared his expertise in social media and content creation.

In the program’s main challenge, participants worked in teams to innovate and develop a new product concept targeted at stc’s Youth segment, based on an understanding of young people’s needs and interests. Each team presented its final idea to a specialized jury, with projects evaluated based on the strength of the concept, its suitability for the target audience, marketing strategy, and the quality of execution and presentation.

At the conclusion of the program, stc honored the team with the best idea. The company will now consider developing the winning concept and transforming it into a tangible, executable product within its Youth offerings, reflecting its commitment to engaging youth, listening to their ideas and aspirations, and incorporating them into the development of products and services targeted at them.