Tamadher Al-Khalid: Kuwait strengthens its role in developing Gulf energy media

Sheikha Tamadher Al-Khalid, Director of Public Relations and Petroleum Media at the Ministry of Oil, affirmed Kuwait’s pivotal role in supporting and developing the energy media framework across the Gulf Cooperation Council (GCC) countries, and its active contribution to updating the energy media strategy. This effort aligns with the rapid global changes in the energy sector and enhances the GCC’s capacity to deliver a unified, credible Gulf media narrative that reflects its influential position in the global energy system.

In a press statement issued by the Ministry of Oil, Sheikha Tamadher Al-Khalid stated that the Ministry has actively participated in efforts to develop and update the Gulf strategy, helping to shift the media discourse from its traditional petroleum-focused scope to a more comprehensive concept of energy media. This transition keeps pace with transformations in energy markets, supply security issues, sustainability, energy transition, and related technological and environmental developments.

She noted that the strategy’s update comes at a time when the global energy system is undergoing broad transformations, necessitating the development and expansion of Gulf media discourse tools. This aims to ensure the discourse can interpret these changes, highlight the GCC’s positions, policies, and efforts in addressing them, and strengthen its presence in regional and international discussions on the future of energy.

She pointed out that one of the most significant changes to the strategy was Kuwait’s proposal to rename the “Petroleum Media Strategy” to the “Energy Media Strategy.” This proposal was approved during the minutes of the 19th Preparatory Meeting of the Deputies of Petroleum Ministers of the GCC countries, held in Kuwait on September 30, 2025. The change reflects an expansion of the Gulf media discourse to encompass the energy system in its comprehensive sense, aligning with global sector transformations and the GCC’s strategic directions.

She emphasized that the name change was not merely formal but reflected a qualitative shift in the strategy’s content, message scope, and media priorities. The updated strategy now includes, alongside oil and natural gas, topics such as renewable energy, hydrogen, emissions reduction technologies, the circular carbon economy, energy efficiency, and supply security. This aligns with the evolving energy mix and policies adopted by GCC countries.

She added that the developed vision for the strategy is based on building a unified and credible Gulf energy media narrative that reflects the GCC’s standing in the global energy system. It seeks to enhance the balance between energy security and sustainability, highlight the GCC’s role in ensuring supply reliability, supporting global economic growth, and responsibly addressing climate change and energy transition issues.

She further stated that among the new directions is the utilization of media intelligence tools and proactive analysis to monitor international media trends, analyze content from influential media outlets and think tanks, and anticipate potential campaigns before they escalate. This supports relevant authorities in GCC countries with more accurate analytical outputs and contributes to improving media responsiveness to international developments.