American company launches sweat-resistant shirt for $79

American company Hercleion has launched the Herc Shirt, an anti-sweat garment.

The company stated that the shirt remains fresh for more than 30 days of daily use, noting that the shirt’s fabric contains copper, silver, zinc, gold, and volcanic ash, in addition to two secret ingredients.

It added that copper limits the growth of odor-causing bacteria, while zinc neutralizes sulfur compounds produced by sweating, and volcanic ash absorbs moisture and external odors.

Priced at $79, the shirt will be available in black upon launch, according to Oddity Central. The company plans to add navy, maroon, and dark green colors, and will offer an economy version priced at $39 that stays fresh for three days without washing, while the standard version maintains its freshness for up to 14 days. Shipments of the new shirt are scheduled to begin in early November.