Kuwait Finance House is a strategic partner of "Al-Shahid Adventures"
Kuwait Finance House (KFH) has announced a strategic partnership with TAS Entertainment and its official sponsorship of the “Al-Shahid Adventures” project in its first season, held within the third phase of Al-Shahid Park. This initiative aligns with KFH’s ongoing efforts to strengthen cooperation with official entities and support Kuwaiti youth-led initiatives, contributing to the development of the tourism and entertainment sector in the State of Kuwait.
The partnership reflects the bank’s commitment to corporate social responsibility and a shared vision regarding the importance of investing in national potential. It supports distinctive projects that stimulate tourism activity, meet societal aspirations, and provide diverse options for youth, families, and various segments of society.
**Empowering Youth Potential and National Partnerships**
Yousef Abdullah Al-Ruwaih, Head of Public Relations and Media at KFH Group, stated, “We at Kuwait Finance House are proud of our strategic partnership with the promising ‘Al-Shahid Adventures’ tourism and entertainment project. It represents a model of pioneering national and community initiatives in the country’s tourism sector. Furthermore, it supports entrepreneurship and empowers Kuwaiti youth, who are a cornerstone of our corporate social responsibility strategy.”
Al-Ruwaih emphasized that KFH is consistently keen on supporting projects that contribute to sustainable development, bolster the economy, and assist small and medium-sized enterprises, in line with the State of Kuwait’s development objectives and “Vision 2035.” He noted that KFH’s track record is rich with support for national and community initiatives, continuing to empower young national talent and provide necessary backing to projects that make a real difference and open new tourism and entertainment opportunities. These partnerships remain a model for integration between the public and private sectors.
He added, “KFH’s strategic partnership with ‘Al-Shahid Adventures’ in its first season underscores our support for distinctive events that offer new and unique experiences to the public, helping to consolidate Kuwait’s presence as a leading destination for tourism and entertainment.”
**New Experiences**
On his part, Fahd Al-Saad, Senior Manager of Public Relations and Events at KFH, said, “As part of this collaboration, KFH is offering exclusive ticket offers for ‘Al-Shahid Adventures’ to its customers, alongside its official sponsorship of the skiing hall and the snow village within the project. This allows the bank to engage with its customers and the public through seasonal activities, providing diverse and distinctive experiences for its clients to enjoy.”
**Supporting Youth: A Continuous Commitment**
Al-Saad affirmed that KFH’s support for “Al-Shahid Adventures” reflects its continuous approach to supporting Kuwaiti youth and encouraging distinctive projects, stemming from its leading community role.
The bank’s efforts to support the entertainment sector have also extended through its strategic partnership with the Tourism Projects Company, where it served as the strategic partner for “Kuwait Winter Wonderland” for three consecutive years. During this period, the bank organized various events, activities, and competitions, in addition to providing gifts and prizes throughout the season.
Furthermore, KFH continues its efforts through the “Keep it Green” campaign, which serves as an umbrella for implementing numerous programs and projects aimed at raising environmental awareness and enhancing concepts of sustainability and greening, thereby supporting the bank’s directions in corporate and environmental social responsibility.
**Investing in National Expertise**
For his part, Tariq Al-Omar, CEO of TAS Entertainment, said, “We are pleased with this partnership with Kuwait Finance House, as it reflects a belief in the value of investing in national competencies and the role the entertainment sector can play in enhancing the quality of life and stimulating tourism activity in Kuwait. Our ambition at TAS goes beyond delivering a distinctive entertainment experience; it extends to contributing to the development of a more advanced sector led by Kuwaiti expertise capable of competing at the highest global levels.”
On her part, Eng. Fatima Al-Saqqaf, Chief Operating Officer at TAS Entertainment, confirmed that the partnership represents an important step in the project’s journey. She stated, “We are proud of KFH’s confidence in the TAS team and the capabilities behind this project. We believe that major achievements are realized when the expertise and potential of institutions that share the same vision integrate, with each party bringing a genuine value that adds to the other. This partnership is a model of what can be achieved when expertise, trust, and resources converge around a shared national ambition.”
She added that “Al-Shahid Adventures” is part of a broader trend to elevate the concept of entertainment projects in Kuwait and consolidate professional business models capable of building and managing distinctive experiences locally and regionally.
**“Al-Shahid Adventures”: A New Destination for Adventure and Entertainment**
It is worth noting that “Al-Shahid Adventures” is the latest entertainment destination in Kuwait within the new expansion, Phase 3, of Al-Shahid Park. This national project, under the Diwan Amiri, features a diverse range of entertainment events and experiences under one roof, including a snow city, air jumping games, skiing rinks, cars, and other activities designed to cater to the interests of various groups, particularly youth, families, and enthusiasts of new experiences.
This expansion holds special significance as it adds a new dimension to the visitor experience at Al-Shahid Park, providing a space that combines entertainment, movement, and adventure in a modern environment, thereby enhancing the diversity of entertainment options available to members of society.
