Kuwait Real Estate Company Launches Campaign "Conscious Consumption and Sustainable Future" to Promote Conservation Culture

Building on its commitment to the principles of environmental, social, and governance (ESG) sustainability, Kuwait Commercial Real Estate Company launched its campaign “Conscious Consumption and a Sustainable Future” to raise awareness about conserving electricity and water, in support of the State of Kuwait’s efforts to enhance the culture of optimal use of natural resources and spread awareness of the importance of reducing consumption, thereby contributing to resource preservation and achieving sustainable development goals.

The campaign focused on disseminating educational content through the company’s social media platforms, highlighting best practices for conserving electricity and water, alongside raising awareness among company employees through internal communication channels. The campaign’s content was also displayed on digital screens in the company’s shopping malls, helping to inform tenants and extending the campaign’s reach to various segments of society visiting these malls. The aim is to strengthen awareness of the importance of conserving electricity and water, and to encourage responsible daily behaviors that contribute to preserving natural resources and curbing wasteful consumption.

Eng. Abdulmajeed Ma’arfi, Chief Executive Officer of Kuwait Commercial Real Estate Company, stated: “At Kuwait Commercial Real Estate Company, we believe that sustainability is a shared responsibility, and that preserving natural resources is a national duty that begins with simple daily practices. We are committed to enhancing awareness of the importance of optimal energy and water use, driven by our conviction that building a culture of conservation starts with the individual, and that raising awareness helps solidify positive behaviors that reflect on preserving natural resources and improving consumption efficiency.

Through this campaign, we strive to reinforce the culture of conserving electricity and water, and to underscore the importance of individual and institutional contributions in supporting national efforts to achieve sustainability in the State of Kuwait. We encourage our employees, tenants, visitors to our shopping malls, and various segments of society to adopt responsible practices that help preserve resources and build a more sustainable future.”

Kuwait Commercial Real Estate Company reaffirms its commitment to continuing to launch initiatives that promote sustainability and entrench the culture of corporate social responsibility, based on its belief in the importance of the private sector’s role in supporting national efforts and contributing to achieving the objectives of Kuwait Vision 2035 for a more sustainable and prosperous future.