Tim Cook confirms that comfort and well-being do not produce anything that can be considered great or important

“Beyond words: Some people are essential chapters in your life, while others are merely asides.” Isabel Allende, the Chilean novelist, says that people are the heroes of our lives, but some are more important than others, yet we are all awaiting the end. “Nothing great comes from choosing comfort over work.” Tim Cook, CEO of Apple, emphasizes that comfort and luxury do not produce anything that can be considered great or important. “You will not find what you want unless you first lose it.” Teal Swan, the American author, asserts that loss is the first step toward finding what we seek to attain.