Al-Sayer Group Launches 'iVolution' Program for Leading Digital Transformation

Al Sayyir Group officially launched the “iVolution” program, a comprehensive digital transformation initiative that will reshape the way the Group operates, serves its customers, and enhances its competitiveness in an ever-evolving market. The launch was announced in the presence of the Group’s executive leadership, senior management, and distinguished partners. As a cornerstone of the “iVolution” program, Al Sayyir Group signed a five-year strategic agreement with SAP Middle East, ensuring the Group’s access to the latest SAP innovations in enterprise solutions, cloud computing, and artificial intelligence. The agreement was signed by Mubarak Nasser Al Sayyir, CEO of Al Sayyir Group, and Sandous Boushahri, Managing Director of SAP in Kuwait.

In parallel, Al Sayyir Group entered into a partnership with Proaxia, a partner specializing in software solutions and consulting focused on SAP systems. Representing Proaxia at the signing ceremony was Sasha Liesemann, Managing Director of Proaxia for the Middle East and North Africa region. Under this partnership, Al Sayyir Group will implement Proaxia’s Sales and Services for the Automotive Industry (VSS) solutions, enabling the Group to leverage cutting-edge technologies in the sector that enhance operational capabilities and consistently elevate service delivery beyond customer expectations.

Commenting on the occasion, Mubarak Nasser Al Sayyir stated, “‘iVolution’ is more than just a technology program; it is a commitment to our people, our customers, and our future. We have invested in the best, and I am confident that this team will do its utmost to achieve this success.”

For his part, Bengt Schultz, COO of Al Sayyir Group, said, “The ‘iVolution’ program will fundamentally enhance how we operate, empowering our teams to deliver greater value to our customers faster, more consistently, and to the highest standards.”

The IT Department of Al Sayyir Group, led by Ivan Tkatshenko, Head of IT, and Kajetan Barreto, Group Project Management Director, confirmed that the “iVolution” program was designed to deliver tangible impact across four key pillars:

- Operational Excellence: Streamlining and standardizing processes across the entire Group through a unified SAP S/4HANA platform, reducing complexity and increasing efficiency at all operational levels.

- Customer Value: Elevating the customer experience by providing faster, more reliable, and personalized services, thereby solidifying Al Sayyir Group’s position as a preferred partner.

- Data-Driven Decision Making: Equipping leadership and management teams with real-time insights and advanced analytics to support smarter and faster business decisions.

- Future-Ready Infrastructure: Building a scalable, cloud-enabled software infrastructure that supports continuous innovation and positions the Group for sustainable long-term growth.