Oil: We support the development of fuel stations to the best global standards, service quality, and enhancement of customer experience

The Ministry of Oil has reaffirmed its strong interest in development projects that contribute to elevating the energy sector and its associated services. It added that the project to convert local fuel stations into the global Q8 brand represents a distinctive initiative reflecting the shift toward developing service infrastructure according to the best international standards, in line with the state’s vision to modernize facilities and services provided to citizens and residents.

This statement came in a press release issued by the Ministry of Oil, accompanying remarks delivered by the Director of Public Relations and Media at the ministry, Sheikh Tamadur Khalid Al-Ahmad Al-Sabah, during a virtual panel discussion titled “Project to Develop Local Fuel Stations into the Global Q8 Brand.” The session featured specialists from relevant government entities to outline the project’s updates, objectives, and implementation phases.

Sheikh Tamadur Al-Sabah stated that the ministry is committed to supporting initiatives that enhance service quality and improve customer experience. She emphasized that upgrading fuel stations is not limited to updating their exterior appearance but encompasses the development of an integrated system of modern services, technologies, and digital solutions. This approach aims to make stations more efficient and sustainable while strengthening Kuwait’s position in adopting the latest practices in the energy and service sectors.

She further explained that the Ministry of Oil believes in the importance of continuous communication with government entities, national companies, and specialists to raise awareness about strategic projects. She noted that this panel discussion is part of the ministry’s efforts to explain the project’s objectives, phases, and economic and service benefits, thereby demonstrating transparency and enhancing partnerships with various stakeholders. This collaborative approach aims to achieve a comprehensive national project that delivers modern services aligned with societal aspirations and supports the development trajectory of the State of Kuwait.

Sheikh Tamadur Al-Sabah affirmed that the development of fuel stations represents one of the national projects whose positive impacts will be reflected in the quality of services provided to consumers and will enhance the competitiveness of the fuel distribution sector in Kuwait, keeping pace with global changes in the energy sector.

For his part, Khaled Al-Badr, Head of the Projects and Business Development Team at Kuwait Petroleum International (KPI), stated that the transition to the global Q8 brand is not merely about changing the visual identity of the stations. Rather, it represents a comprehensive development project aimed at elevating all elements of the customer experience by transferring the global expertise of the Q8 brand to the local market, while preserving Kuwait’s national identity. The project seeks to unify operational, service, and visual standards and gradually introduce digital and non-fuel services, transforming fuel stations into integrated service destinations that meet the needs of their visitors.

Al-Badr pointed out that the project responds to the growing demand for fuel station services and aligns with the state’s direction to develop the retail station network, maximize the value of state assets, enhance private sector participation, and improve service quality for consumers. He explained that the project will contribute to providing more efficient and flexible stations, improving safety standards, reducing congestion, and implementing a unified global identity that reflects the standing of the Q8 brand.

He clarified that the project aims to maximize the economic value of fuel stations by transforming them into service and commercial assets that generate sustainable returns for the state. Additionally, it will provide new investment opportunities in supporting services, allow government and national companies to participate in developing services within stations, and open broader avenues for partnership with the private sector in areas such as automotive services, retail stores, cafes, and modern technologies.

He stressed that the goal is to transform the station into an economic and service platform, not merely a refueling site. He outlined the implementation phases, which begin with a pilot station and several priority sites to test designs, construction quality, and operational smoothness.

Al-Badr said this will be followed by gradual expansion based on evaluation results and lessons learned, leading to the full application of the new brand identity across the entire station network. This process will take into account the exclusion of stations planned for demolition or reconstruction, ensuring efficient spending and optimal outcomes.

He noted that the implementation principle involves starting with the pilot station and then expanding gradually after inspection and evaluation, while excluding stations planned for demolition or reconstruction to avoid unnecessary expenditure.