Wiyay a Strategic Partner in the "Build Your Future" Campaign

Wiyai Bank, Kuwait’s first digital bank, announced its participation as a strategic partner in the “Build Your Future” campaign, organized by the General Secretariat of the Council of Private Universities at The Avenues Mall from July 14 to 17. Through its interactive booth, the bank supported high school students preparing for higher education by introducing them to available academic opportunities, internal scholarship programs, and various majors, helping them make confident and informed decisions about their futures.

The opening ceremony was attended by Dr. Jasem Al-Ali, Secretary General of the Council of Private Universities; Fahad Al-Khalifa, Director of Internal Scholarships at the Council’s General Secretariat; Hisham Al-Nisf, Head of Personal Banking at National Bank of Kuwait; Ghadeer Al-Awadi, Vice President of Sales Channels and Distribution Strategy; Amal Al-Duwaisan, President of Wiyai Bank; along with several officials and representatives of participating entities.

During its participation, Wiyai Bank showcased a range of digital banking solutions and services designed for young people, emphasizing the importance of establishing sound financial habits from the start of university life. Students were also introduced to the SELECT card, tailored for university students, which offers exclusive benefits, discounts, and rewards from leading brands, enhancing their university experience and supporting their daily needs during this crucial stage of their lives.

Wiyai Bank’s participation aligns with its ongoing commitment to supporting young people and accompanying them through various pivotal life stages by providing innovative digital banking solutions and interactive experiences that contribute to building a more aware and future-ready generation.

The “Build Your Future” campaign aims to support students and their parents during the university admission and registration phase by providing academic guidance and information on internal scholarship programs and various majors, helping students choose educational paths that align with their interests, aspirations, and labor market requirements.

Dr. Jasem Al-Ali, Secretary General of the Council of Private Universities, stated: “The ‘Build Your Future’ campaign stems from the Council’s commitment to providing proper guidance during this pivotal stage, helping students choose majors that match their abilities, aspirations, and labor market needs, thereby positively impacting their academic and professional futures.”

For her part, Amal Al-Duwaisan, President of Wiyai Bank, emphasized: “We are proud to participate as a strategic partner in the ‘Build Your Future’ campaign, driven by our belief in the importance of supporting young people at all stages of their lives. Transitioning to university life is not just about choosing an academic major; it also involves building financial awareness, acquiring budget management skills, and planning for the future.”

This partnership reflects both parties’ dedication to offering a comprehensive awareness experience for students, combining academic guidance with financial literacy, helping them prepare for university life and make informed decisions that contribute to successfully building their academic and professional futures.