Media partnership between the Ministry of Electricity and the Ministry of Information to promote a culture of energy conservation

Darine Al-Ali The Ministry of Electricity, Water and Renewable Energy, represented by the national campaign for conserving energy and water, “Wafar,” has launched a strategic media partnership with the Ministry of Information. This step aims to unify media and awareness efforts to enhance the culture of rationalizing electricity and water consumption, and to instill positive behaviors among members of society, thereby supporting the state’s direction toward preserving natural resources and achieving sustainable development. This partnership comes within the framework of integration among state institutions and stems from the importance of unifying media and awareness messages to raise community awareness of the optimal use of electricity and water, and to motivate various segments of society to adopt sustainable conservation practices.

The partnership includes implementing a comprehensive media plan that features intensifying the presence of the “Wafar” national campaign through television and radio programs, producing diverse awareness content tailored to different age groups, alongside preparing awareness flash videos, field report packages, short media messages, and hosting experts on talk shows to provide practical guidance that contributes to strengthening the culture of rational electricity and water use.

The partnership also involves leveraging digital platforms and social media to deliver awareness messages using innovative methods and interactive content that aligns with public interests, thereby contributing to expanding the campaign’s reach to various segments of society and enhancing its impact.

This partnership exemplifies a model of institutional cooperation among government entities in supporting national initiatives aimed at entrenching sustainability concepts. The Ministry of Information plays a pivotal role in disseminating awareness messages and enhancing community consciousness, which helps transform the culture of conservation into daily practices that support the efficiency of electricity and water use.

The “Wafar” national campaign continues to develop its programs and awareness tools, and to expand its partnerships with government entities and civil society organizations, based on the principle of shared responsibility and the conviction that rationalizing electricity and water consumption is a national duty, and that every positive behavior contributes to supporting energy and water security and preserving resources for future generations.