Bubiyan launches “Tasahil,” the new financing identity for consumer financing solutions

Boubyan Bank announced the launch of its new identity for consumer financing solutions, “Tasahil,” during a special event attended by a select group of bank executives, strategic partners, and representatives from leading institutions and companies across various sectors. This move reflects the bank’s ongoing vision to develop financing solutions and deliver a more flexible and seamless experience aligned with customers’ aspirations and evolving needs.

The event also honored a number of “Partners of Success” who demonstrated outstanding performance in 2025 and 2026, recognizing their role in supporting the bank’s growth and development journey and strengthening the success of their strategic partnerships with Boubyan. This underscores the importance of collaborative efforts in developing solutions and services that deliver sustainable value to customers.

A New Identity for Financing Solutions

Commenting on the occasion, Abdullah Al-Majhem, Executive Vice President of Private and Personal Banking at Boubyan Bank, said, “What we are witnessing today is not merely the launch of a new identity, but a strategic step within our vision to develop financing solutions and high-quality partnerships, and to build a more integrated financing experience.

“We believe that this new identity will contribute to repositioning the consumer financing experience in a more flexible manner, offering customers broader options and opening new horizons for collaboration with strategic partners across various sectors.”

He added that “Tasahil” reflects an advanced stage in the evolution of Boubyan’s consumer financing business, which has seen continuous growth in recent years in terms of financing solutions, strategic partnerships, and the diversity of sectors covered by the bank. This has reinforced its position as one of the leading financial institutions in this field within the local market.

Al-Majhem clarified that customers have become more aware and selective in choosing banking and financing solutions that provide a smoother experience and meet their daily needs in a practical and accessible manner. This has prompted Boubyan to continue developing its financing services in a more comprehensive way, combining exclusive benefits and offers with high-quality partnerships, all rooted in a deeper understanding of customers’ needs and changing lifestyles.

Al-Mujahim noted that the launch of “Tasheel” aligns with this direction, as the new identity serves as a unified framework that brings together a wide range of diverse and innovative financing solutions under one umbrella. This simplifies customers’ ability to identify and benefit from available options within a clearer and more seamless experience, reflecting Bayan Bank’s philosophy of placing the customer at the core of all its services and initiatives.

A Wide Network of Strategic Partnerships

He stated that one of the key pillars underpinning “Tasheel” is the extensive network of partnerships the bank has successfully built with more than 150 companies and institutions across various vital sectors. This has enabled the bank to develop diverse offerings and options that meet the needs of a broad customer base.

He pointed out that these partnerships span key sectors such as automobiles, healthcare, education, furniture, electronics, landscaping, and others, providing customers with broader opportunities to benefit from financing solutions tailored to their varied needs.

He added that these relationships were not built on commercial cooperation alone, but were the result of years of joint work and growth, mutual trust, and a shared desire to deliver genuine value to customers. This has been reflected in the quality of the offerings and services provided through this ecosystem. He emphasized that the success of any financing experience does not depend solely on the product itself, but on its ability to unify the efforts of various parties within an integrated system that delivers real and sustainable value to customers. This reflects Bayan Bank’s approach to building long-term strategic partnerships based on trust, integration, and the achievement of shared interests.

Value Beyond Financing

Regarding the advantages that the new “Tasheel” identity offers customers in the field of consumer financing, he clarified that it includes a wide range of financing solutions designed to meet their needs across various sectors, supported by exclusive offers developed in collaboration with strategic partners.

The offerings also include special promotions within selected partnerships, some of which feature profit rates of 0%, alongside flexible financing options of up to 25,000 Kuwaiti Dinars and repayment periods extending up to five years. This provides customers with greater flexibility to plan and fulfill their diverse needs in a manner that aligns with their capabilities and requirements.

Partners in Success

In this context, Al-Mujahim stated that honoring success partners during the ceremony embodies Bayan Bank’s belief that sustainable achievements are not realized in isolation, but are the result of long-term collaboration and relationships built on trust, commitment, and the pursuit of shared interests.

He explained that the honored companies have demonstrated outstanding models of cooperation, excellence, and the ability to deliver genuine value to customers, directly contributing to enhancing the success of the bank’s initiatives and financing solutions.

He added that this recognition conveys a message of appreciation to all partners who played a pivotal role in supporting the journey of development and growth, contributed to entrenching a culture of collaboration and innovation, and achieved positive outcomes that benefited all parties. He pointed out that the diversity of the honored entities across the automotive, education, healthcare, furniture, and other sectors reflects the broad scope of partnerships the bank has successfully built, and underscores the importance of integration among various sectors in developing services and solutions that meet customer needs in a more comprehensive manner.

Towards Broader Horizons for Growth

He further stated: “We view ‘Tasheel’ as the identity that will lead the next phase in developing consumer financing solutions at Boubyan. We will continue to build on it by strengthening and expanding our partnership network, developing new benefits, and innovating more flexible solutions, thereby enhancing the value delivered to customers and keeping pace with their evolving aspirations.”

Al-Majhem concluded: “True success is not measured by the number of products we offer, but by our ability to anticipate market demands, develop solutions that reinforce leadership, and forge strategic partnerships that keep abreast of developments and open wider horizons for collaboration and sustainable growth.”

Partners of Success

Healthcare Sector: Al-Saif Hospital, Dr. Nael Dental Center, Ibtisama Dental Center, Al-Mawasah New Hospital, Kuwait Hospital.

Education Sector: Australian College of Kuwait, English Play Group Nursery, Manarat Nursery, Happy Land Nursery, Little Harvard Nursery.

Automotive Sector: Mohammed Nasser Al-Sayer & Sons Co. (Toyota – Lexus), Ali Al-Ghanim & Sons Co. (BMW – Land Rover), Al-Mula Automotive – Mercedes-Benz, Al-Babtain Group – Nissan.

Green Sector: Bahbahani Motors Co. – Porsche, Al-Ghanim Industries Co. – BYD, Green Energy Co.