Boubyan Bank concludes its national initiative honoring frontline members of the Fire Force

As part of its ongoing commitment to recognizing and supporting frontline workers, Boubyan Bank concluded its national initiative to honor members of the General Fireforce, in appreciation of their efforts, dedication, and unwavering service to their national and humanitarian duties, as well as their role in safeguarding lives and property.

The initiative saw active participation from subsidiaries of Kuwait Projects Company (KIPCO), Kuwaiti business owners, and entrepreneurs, reflecting a spirit of community solidarity and appreciation for the exceptional efforts made by General Fireforce members in serving the nation, particularly during recent exceptional circumstances.

This initiative aligns with Boubyan Bank’s corporate social responsibility strategy and its implementation of Environmental, Social, and Governance (ESG) principles, which are centered on supporting national initiatives, empowering the community, and building effective partnerships that contribute to achieving positive and sustainable impact, in line with the objectives of Kuwait Vision 2035.

The event was attended by Brigadier General Mohammed Al-Gharib, Director of Public Relations and Media at the General Fireforce, alongside Abdullah Al-Taher, Assistant General Manager – Personal Banking Services, and Hessa Al-Najjada, Senior Manager – Media Relations and Corporate Social Responsibility at Boubyan Bank, along with several representatives from the bank and the General Fireforce. The gathering served to honor the contributions and dedication of frontline workers during the exceptional circumstances the country has faced, and their continued faithful performance of their national duty to ensure Kuwait’s security and serve the community.

This initiative is also part of Boubyan Bank’s efforts to support and recognize the pivotal role of General Fireforce members in serving society, based on the belief that national responsibility is demonstrated through actions and deeds. It honors those who have been and remain the first line of defense for Kuwait’s security and stability, conveying a message of gratitude and appreciation: “Thank you for your actions that rained love and loyalty upon the homeland.”

Participating entities in the initiative included subsidiaries of KIPCO, Kuwaiti business owners, and entrepreneurs, such as Kuwait Hospital, OSN+, Alothman Outlet, Moro, Shuffle Gents Salon, Dhakher Gold Jewelry, Lapomdamour, Flair Club, Macro Healthy Meals, Ali Kakouli Group for Men’s Fabrics, High Clean Laundry, Workshop, Caribou Coffee, the “Qolba” game application, and Taboo Spa.

On this occasion, Dana Faisal Al-Jasim, General Manager – Corporate Communications at Boubyan Bank, stated: “This initiative is in recognition of General Fireforce members who continue to fulfill their national duty under all circumstances, playing a pivotal role in enhancing community safety and protecting lives and property, especially in light of the recent exceptional circumstances the country has witnessed, which required high readiness and effective response.

“At Boubyan Bank, we are committed to celebrating frontline workers and highlighting their contributions, driven by our belief in the importance of supporting national cadres who form the first line of defense in facing challenges and emergencies. We were delighted by the strong engagement shown by General Fireforce members in this initiative, and we take pride in the praise and appreciation we received for this national gesture, which underscores the importance of honoring frontline workers. The strong interest from Kuwaiti business owners and entrepreneurs in participating from the very beginning played a significant role in the initiative’s success, in a scene that embodies the spirit of solidarity and community responsibility, and confirms the private sector’s commitment to supporting national initiatives.”

For his part, Brigadier General Mohammed Badr Al-Gharib, Director of Public Relations and Media at the General Fireforce, said: “This initiative holds great moral value for General Fireforce members, as it reflects societal appreciation for their role in safeguarding individuals and property. He commended Boubyan Bank and its partners for organizing this initiative, which embodies meanings of loyalty and recognition of the efforts made by national cadres.”

This recognition comes in appreciation of the efforts made by members of the General Fireforce during the recent exceptional period, and to underscore the importance of strengthening community partnerships between private sector institutions and government entities. We would also like to express our gratitude to Bank of Kuwait and the Kuwaiti Financial Centre (Boubyan) for this gesture of appreciation, which serves to motivate personnel and sustain their dedication to serving the country and society.

In the context of this initiative, Bank of Kuwait and the Kuwaiti Financial Centre (Boubyan) was keen to provide educational materials as part of the national banking campaign “Let’s Be Aware,” launched by the Central Bank of Kuwait in collaboration with the Kuwait Banks Association and supported by local banks, with the aim of enhancing financial literacy and reinforcing the principles of safe use of banking and digital services. These materials also focused on raising awareness about the risks of cyber fraud and methods of prevention, thereby contributing to the promotion of secure banking practices and deepening financial awareness among various segments of society.